Imagine this: You’re sitting on your couch, scrolling through your favourite social media platform, when suddenly, a video ad catches your eye. It’s vibrant, engaging, and tells a story that speaks to you. You don’t even realise that it’s an advertisement until the end, but by that point, you’re already hooked.

That’s the power of video advertising. Video ads are short, engaging clips that capture the attention of their audience and deliver a message. They can be used on social media platforms, streaming services, and television.

As videos keep viewers glued to their phone screens, businesses embrace video as an advertising tool more strongly than ever. According to Statista, video ads made up for almost 30% of total display ad spend worldwide in 2022.

Why Video Ads?

Video ads are an effective way for businesses to reach their target audience and build brand awareness. Using strong visuals, emotional storytelling, and a clear call-to-action, video ads can help businesses increase engagement, drive conversions, and ultimately grow their business.

But video advertising isn’t just about making flashy ads that look good. It’s about understanding your audience, knowing what message will resonate with them, and delivering that message in a way that feels natural and authentic.

Why is Video Advertising Relevant?

Video advertising is still relevant in 2023 and is more important than ever. According to recent statistics, video advertising is one of the fastest-growing segments in digital advertising, with spending projected to reach $53 billion in 2023. According to a report by Wyzowl, 91% of businesses are using video as a marketing tool this year, which is expected to rise in the coming years.

But it’s not just about the numbers. Video advertising is relevant in 2023 because it allows businesses to connect with their audience in a meaningful way. Whether it’s making you laugh, pulling at your heartstrings, or inspiring you to take action, video advertising has the power to make an impact and leave a lasting impression.

One example of the power of video advertising is the 2023 Super Bowl commercials. Companies spend millions of dollars each year to air 30-second video ads during the Super Bowl, and for a good reason. In 2023, the Super Bowl had an estimated 120 million viewers, making it the third most-watched television event in history. Companies like Coca-Cola, Budweiser, and Amazon aired video ads during the 2023 Super Bowl, using storytelling techniques to engage their audience and build brand awareness.

But it’s not just big brands that use video advertising to their advantage. Small businesses are also embracing video ads to reach their target audience and build their brand.

And let’s not forget about the impact of social media. Social media platforms like Instagram, TikTok, and YouTube continue to dominate the digital landscape, with video content being one of the most popular forms of content consumed by users. In fact, YouTube reported that users watch over a billion hours of video daily.

Additionally, with the rise of new technologies like virtual reality and augmented reality, video advertising is becoming even more immersive and interactive. This allows businesses to create unique and memorable experiences for their audience, such as virtual try-on experiences for fashion brands or interactive product demos for tech companies.

Top Reasons to Invest in Video Advertising

Video advertising can be a game-changer for your marketing strategy for many reasons. Here are some of them.

Capturing attention

Research shows that video ads generate 1200% more engagement on social media than images or text combined. That’s because videos can tell a story, evoke emotions, and create an immersive experience that other mediums simply can’t match.

Take, for example, the “Dumb Ways to Die” video campaign by Metro Trains Melbourne. This campaign used an animated video to encourage safety around trains and went viral with over 260 million views on YouTube. By using a creative and engaging video, Metro Trains was able to get its safety message across in a way that resonated with its audience.

Effective targeting

With the rise of digital advertising, businesses can now use data to target their video ads to specific demographics, interests, and behaviours. This means that businesses can ensure their video ads are being seen by the people most likely to be interested in their product or service.

For example, a sporting goods store might create a video ad showcasing its new line of hiking gear and target it to people who have recently searched for hiking trails or outdoor adventure activities. By targeting their video ads in this way, businesses can maximize their advertising spend and see a higher return on investment.

High engagement

Videos can tell a story, evoke emotions, and create an immersive experience that other mediums simply can’t match. This means that video ads are more likely to capture and hold the attention of your audience, increasing the chances that they will remember your brand and take action.

For instance, a bakery can create a video ad showcasing their delicious cakes being made from scratch. Not only will this entertain the audience and give them a sneak peek into the process, but they will also be more likely to remember the brand the next time they want a sweet treat.

The versatility of the medium

Video advertising is incredibly versatile. You can use it to showcase your products, explain your services, or even share customer testimonials. This means that video ads can be used throughout the entire customer journey, from raising brand awareness to converting leads into sales.

Imagine you run a gym. If you create a video ad showcasing your state-of-the-art equipment, expert trainers, and satisfied members, it can be used on social media to raise awareness of your gym, and on your website to showcase your services. You can use it even in email marketing campaigns to convert leads into memberships.

Measurable

With the ability to track metrics like views, clicks, and conversions, you can see exactly how effective your video ads are and make adjustments to your strategy as needed. This means that you can maximize your advertising spend and see a higher return on investment.

Let’s say you run an online store and create a video ad showcasing your new product line. By tracking metrics like views and conversions, you can see which ads are performing best and adjust your targeting or messaging as needed to maximize your ROI.

Cost Effective

While producing a high-quality video ad can be expensive, the cost of distributing that ad through digital channels is often much lower than traditional advertising methods. Plus, with the ability to track metrics like views, clicks, and conversions, businesses can see exactly how effective their video ad is and adjust their strategy as needed.

Types of Video Ads

In-stream video ads

First up, we have the in-stream video ad. This type of ad is played before, during, or after a video someone watches online. Think about all those ads you have to watch before you can watch a YouTube video. That’s an in-stream video ad. They can be skippable or non-skippable, and they’re a great way to reach a wide audience.

Depending on where in a video an in-stream ad is placed, they can be of three types:

Pre-roll ad. These ads play before the video you actually want to watch. Pre-roll ads are usually short, around 15 to 30 seconds, and are meant to grab your attention and get you interested in the product or service being advertised.

Mid-roll ad. These play in the middle of a longer video, such as a YouTube video or a TV show. Mid-roll ads are longer than pre-roll ads, usually around 60 seconds, and can be more in-depth in terms of the product or service being advertised.

Post-roll ad. These ads play after the video you want to watch has finished. Post-roll ads are often used for movie trailers or teasers for upcoming TV shows since they can be longer and more detailed than pre- or mid-roll ads.

Out-stream video ads

Next, we have the out-stream video ad. This type of ad is not played within a video but is instead placed on a website or social media platform where someone might be scrolling through their feed. Out-stream video ads can autoplay or require a click to start playing, and they’re a great way to catch someone’s attention while they’re browsing online.

Social media video ads

Another type of video ad is the social media video ad. These ads are specifically created for social media platforms like Facebook, Instagram, and Twitter. They are often shorter than pre-roll ads, around 5 to 10 seconds. Social media ads are meant to be eye-catching and easily shareable, so they often feature bright colours, catchy music, and quick cuts.

Branded video ads

Finally, we have the branded content video. These videos are longer than traditional ads, often 2 to 3 minutes or even longer, and are meant to tell a story of a brand or business, typically showcasing its work culture or putting a spotlight on its products or services.

Tips to Create Effective Video Ad Campaigns

Once you’ve made up your mind to invest in video ads, the next thing you’d want to know is how to create a video ad campaign that will grab people’s attention and drive sales. Here are five tips to help you do just that.

Know your audience

The first tip is to know your audience. Who are you trying to reach with your video ad campaign? What are their interests, values, and pain points? The more you understand your target audience, the more effective your video ads will be. You can create personas to represent your audience and use them as a guide when crafting your messaging and visuals.

Tell a story

People love stories, so it’s important to tell one in your video ad campaign. Your story should be compelling, relatable, and relevant to your audience. It should also be concise, as attention spans are short in the digital age. Consider using a narrative arc to structure your story and create an emotional connection with your viewers.

Make it visually stunning

Video is a visual medium, so it’s essential to make your video ad campaign visually stunning. Use high-quality footage, graphics, and animations to capture your audience’s attention. Consider the colour scheme, lighting, and composition of your shots to create a cohesive and aesthetically pleasing look. And remember, your visuals should support your story and message, not distract from it.

Include a call-to-action

Every video ad campaign should include a call-to-action (CTA). This is a clear and concise directive that tells viewers what you want them to do next, such as “Visit our website,” “Download our app,” or “Shop now.” Your CTA should be prominently displayed at the end of your video and reinforced throughout your campaign.

Test and iterate

Finally, it’s essential to test and iterate your video ad campaign. Monitor your campaign’s performance using analytics and adjust your messaging, visuals, and targeting as needed. A/B testing can also help you identify what’s working and what’s not. The key is to be flexible and willing to make changes based on the data.

How Video Advertising Services Help

After you decide that you want to invest in video ads, the question is, how do you make the most of this powerful marketing tool? How do you compete with other businesses that are producing video ads? If you don’t have any experience creating video ads, it can be daunting to figure these things out. Plus, the risk of failure and your money going down the drain is significantly high.

That’s where a video advertising company comes in.

A video advertising company has a team of experts who specialize in creating high-quality video ads designed to help businesses reach their target audience. They have the experience, equipment, and skills necessary to create engaging, informative, and effective videos.

When you hire a video advertising company like Silwatech, you can take advantage of our experience and expertise in creating engaging and result-driven video ad campaigns that truly stand out.

Once the video is created, we also help you distribute it to the right channels, making sure your video is seen by the right people. We track its performance to ensure that it’s delivering the results you’re looking for.

Want to create custom video ads tailored to your specific needs? Get in touch with us today! 

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