Our client for this mobile app development project is an...
Aditya Birla Sun Life Insurance (ABSLI) is a prominent player in the Indian insurance sector, formed as a collaboration between the Aditya Birla Group and Sun Life Financial Inc. With a solid financial foundation, ABSLI offers a wide array of insurance and investment products, tailored to individual and corporate needs. The company’s focus on customer-centric services, technological innovations, and its extensive presence throughout India has cemented its reputation as a trusted financial security and wealth management partner. ABSLI’s commitment to delivering reliable and innovative solutions makes it a notable force in India’s insurance landscape.
ABSLI grappled with insufficient lead conversion rates, primarily stemming from a lack of personalized customer interactions. This limitation hindered the company’s ability to maximize sales growth and capitalize on potential opportunities.
This challenge necessitated the optimization of processes to ensure that new insurance products were introduced in a timely manner, enabling the company to remain competitive and responsive.
In the agent portal, discrepancies in feature availability posed challenges, while the customer portal faced stagnation due to a lack of new and engaging features. These issues collectively impacted user satisfaction and engagement.
ABSLI addressed the lead conversion and personalization challenge by integrating CRM systems to unify data throughout the portals. This facilitated a more holistic view of customer interactions, enabling personalized and effective engagement.
To overcome the time-to-market pressure, ABSLI leveraged Liferay DXP’s Out-of-the-Box (OOTB) features to streamline the creation of new insurance products. This allowed for quicker development and deployment of offerings to meet market demands
ABSLI improved the agent portal by implementing tour guides to enhance user experience and guide agents through the ecosystem. Simultaneously, they devised a roadmap for developing multiple new features on the customer portal to address stagnation and keep users engaged.
ABSLI’s proactive response to lead conversion challenges, time-sensitive product launches, and portal feature disparities demonstrates a commitment to innovation and customer-centric solutions. By enhancing personalized interactions and streamlining processes, ABSLI is better positioned to boost lead conversion and meet market demands. The dedication to improving user satisfaction and engagement through feature enhancements positions ABSLI as a dynamic and customer-focused player in the insurance industry, well-prepared for future growth and success
IIFL, a leading financial institution in Asia-Pacific, required a solution to help customers track their income, expenses, and investments effectively. Our team developed an AI-powered mobile app that utilizes intelligent technologies like AI and ML to monitor financial transactions, suggest lucrative investment options, and provide insightful financial guidance.
IIFL, a leading financial institution in Asia-Pacific, required a solution to help customers track their income, expenses, and investments effectively. Our team developed an AI-powered mobile app that utilizes intelligent technologies like AI and ML to monitor financial transactions, suggest lucrative investment options, and provide insightful financial guidance.
IIFL, a leading financial institution in Asia-Pacific, required a solution to help customers track their income, expenses, and investments effectively. Our team developed an AI-powered mobile app that utilizes intelligent technologies like AI and ML to monitor financial transactions, suggest lucrative investment options, and provide insightful financial guidance.
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