How to Hire a Content Creator for Your Brand in 2023?

As with everywhere in the world, content creation services in Dubai and UAE have boomed dramatically over the last few years. With thousands of content marketing agencies and millions of freelancers available, it’s easy to find yourself overwhelmed with options. If you’re looking to outsource your content creation, you must know how to separate the wheat from the chaff. 

To make this job easier for you, we have created this guide with key factors you need to know about hiring a content creator for your brand in 2023. 

Let’s start by looking at the content creation landscape. 

Content Creation is Growing With a Bang 

Content creation has been a winning marketing strategy for brands for a long time now. And why not? Quality content creation is the most critical piece of any marketing campaign. Well-planned and crafted content helps generate leads, increases authority, and builds brand awareness. While content creation has been a key marketing activity for brands and businesses, the content creator economy as we see it today is relatively new.

With 200 million content creators across the globe, the creator industry is at an all-time high. In fact, according to Hubspot, 30% of 18-24-year-olds and 40% of 25-35 years olds represent themselves as content creators.

While this means that your options are any, getting the service of the most suitable creator in this sea of talented people takes time and effort. 

Here’s how you can hire the best content creators in the UAE. 

Steps to Hiring a Content Creator

This step-by-step process will help you, regardless of whether you’re looking to hire a copywriter, content writer, video producer, animator, graphic designer or social media content creator.

1. Decide What Type of Content You Need

The first step in finding a good content creator is figuring out what your company requires. Blog posts, podcasts, social media content, infographics, video production, and animation are examples of the many forms of content available. Irrespective of the content type, taking a close look at your content, the audience should clearly understand the products and services your company provides. The content should be clear, to the point, and easily understandable.

So, determine what kind of material you need first. You may save a lot of time and resources by doing a specified job search on websites that cater to various types of creative professionals apt for your requirements.

You can also do your own research to find the best content creators in the UAE. If for whatever reason, you’ve settled on blogging or need content for social media, you may have to hire professional bloggers or social media content creators. If you know what your brand needs, you can more effectively manage your budget and achieve your company objectives.

2. Finalize Your Budget

The production of content is a promotional tactic. Budgeting carefully is essential for investing in high-quality, authoritative content. Creating a budget will help you analyze your company’s financial situation and determine what changes should be allotted for content creation.

A budget will also provide light on whether or not the material produced is profitable in light of the projected returns on investment. In addition, having a detailed budget can help you remain under boundaries and achieve your company objectives throughout the recruiting process. It will be a benchmark against which you can compare content-creating services in Dubai and UAE and weed out those whose rates are too high without significantly sacrificing quality. 

Lastly, you shouldn’t risk a huge budget because this is your first time working with a content producer. It’s wise to start with a low budget and scale up as the company’s demands grow.

3. Curate a Job Post

The search for the best content-creating agency starts after deciding on the required type of content and allocating a sufficient budget. It is essential to publish a job advertisement whether you are searching for a freelancer / part-time or a full-time employee. Selection procedures can be optimized thanks to an effective job advertisement that draws in qualified candidates while weeding out those who aren’t a suitable fit.

A well-curated job description will provide a complete overview of the company, outline the role’s tasks and responsibilities, and specify whether the position is temporary or permanent. Just get to the point quickly and succinctly. The job advertisement can be made accessible to potential candidates in several ways.

You might start by advertising the position on freelancing websites like Fiverr and Upwork or job search websites. You may also share the post on social networking platforms like LinkedIn. To receive better responses from people who are a good fit for the job, advertise the opening position in LinkedIn groups that such people frequently visit. Additionally, advertisements can be published on Google or Facebook to reach the target audience quickly and efficiently.

4. Hire the Best Content Creating Agency

After posting an opening, recruiters generally go through a hundred resumes. But, while hiring a professional for your company, how do you know the best fit? To begin, weed out resumes that don’t fulfill the bare minimum requirements of the posted position. 

It’s a great idea to request examples of previous work; even if you didn’t do so when posting the job, check the sample work now. In the absence of demonstrable experience or other proof of qualifications, applications should be rejected right away.

Examine the candidates’ previous work to see whether they fit your company’s content requirements. Also, watch your expenditure to ensure you stay within your limits. In the process of finding the best content marketing services in Dubai and UAE, some applications will stand out. You will find their portfolios outstanding and expertise just what your firm is searching for. But if their rates are too high, you should reconsider before hiring them. Additionally, do not choose the lowest bidder only to save costs. Remember that you receive what you’re paying for, so content creation is an area you wouldn’t want to skimp on.

5. Monitor Your Content Closely

After hiring content creators, if you don’t monitor the delivered content, you won’t receive the return on investment you have expected. Turning your back on the creative process is a death sentence. 

Therefore, adjust and regulate your objectives to align with the creator you feel most confident in supporting your brand vision. You may do this in a number of ways: by reviewing their work on a regular basis, by giving them feedback on specific pieces of content, by providing them with a content marketing strategy or framework, and by establishing clear criteria for them to adhere to.

Give the content creators opportunities to learn new things, including digital marketing techniques, to round out their expertise and ensure the best for your brand.

Final Thoughts

Just as art has diverse meanings for each person, so does content. Every content creator can create a meaningful connection with their audience, whether that audience is one person or one million. However, while valuing every creator for their art, you need to hire the one who brings the most value to your business. If finding the best content creator in the UAE overwhelms you, we can help.

No matter which industry you belong to, your content creation goals, and what type of content you wish to create, Silwatech can help you find the right content creation resource. You can hire from our pool of talented content writers, graphic designers, video producers, and editors, knowing that they are vetted and trained by the best content marketing agency in Dubai and UAE to produce content that drives results.

Get in touch with us to know more about hiring content creators from Silwatech. 

Frequently Asked Questions

Who are content creators?

A content creator creates engaging and informative content for fun or to educate his audience through social media platforms, media channels, or websites.

Why do businesses need content creators?

Content marketing is scalable, cost-saving, and effective in the long run. Organisations need content creators to create content related to their businesses. Eventually, content creators can ensure brand engagement through content that builds brand awareness and authority among the target audience.

What should you look for when hiring a content creator?

While hiring a content creator, businesses need to consider these eight things crucial,

1. Self-driven
2. Knowledgeable
3. Adaptive
4. Have relevant experience
5. Offers great attention to detail
6. Research-driven
7. Meets deadline
8. Flexible

Where to hire content creators?

Ask for a recommendation if you are in contact with any content creators from your niche market. Also, if you are present on social media platforms such as Facebook or LinkedIn, you can create a post asking for recommendations from your community.
While freelance platforms such as Upwork, Fiverr, Freelancer.com, etc., can help you source freelance content creators, assessing their quality and determining if they are right-fit is still time-consuming. Instead, hiring a content creator from a reputed agency like Silwatech can eliminate the hassles and guesswork from the process. We meticulously vet each content creator for hire, so you don’t have to spend time and effort doing so. With Silwatech, getting started with quality content creation is as easy as 1-2-3. Check out our process here.